Integritetspolicy

Last updated: March 22, 2025

This Privacy Policy describes how LUVANELLE. (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our Site, use our services, make a purchase from luvanelle.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected according to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable service terms, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on your interactions with our Site and your use of the Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information You Provide Directly to Us

Information you directly provide to us through the Services may include:

  • Contact details, including your name, address, phone number, and email address.

  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information, including your username, password, security questions, and other details used for account security.

  • Customer support information, including information you share when communicating with us, for example, when you send a message via the Services.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but this may prevent you from using or accessing certain features.

Information We Collect About Your Use

We may also automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) for this purpose. Usage Data may include information about how you access and use our Site and account, including device information, browser information, network connection details, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:

  • Companies that support our Site and Services, like Shopify.

  • Payment processors that collect payment information (e.g., bank account, credit card, debit card details, billing address) to process your payments, fulfill orders, and deliver products or services you request, enabling us to perform our contract with you.

  • When you visit our Site, open or click on our emails, or interact with our Services or ads, we or third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties is treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

  • Provision of Products and Services. We use your personal information to provide the Services according to our contract with you, including processing payments, fulfilling orders, sending account-related notifications, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, and other account-related features and functionalities. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may want to use. In this case, Shopify processes your data as outlined in its Privacy Policy and Consumer Privacy Policy.

  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending promotional communications via email, SMS, or mail, and showing you ads for products or services. This may include tailoring the Services and ads on our Site and other websites to your interests. If you are an EEA resident, the legal basis for these processing activities is our legitimate interest in marketing our products under Art. 6 (1) (f) GDPR.

  • Security and Fraud Prevention. We use your personal information to detect, investigate, or act on fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. For EEA residents, the legal basis for this processing is our legitimate interest in keeping our website secure under Art. 6 (1) (f) GDPR.

  • Communication and Service Improvement. We use your personal information to provide customer support and improve the Services. This is in our legitimate interest to communicate with you, provide effective services, and maintain our business relationship with you under Art. 6 (1) (f) GDPR.

Cookies

We use Cookies on our Site like many websites. Specific details about the Cookies we use with Shopify support can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve the Site and Services (including remembering your actions and preferences), perform analytics, and better understand user interaction (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies to tailor services, products, and advertising on our Site and other websites.

Most browsers accept Cookies automatically, but you can modify your browser settings to remove or reject cookies. Note that removing or blocking cookies may negatively impact your user experience and prevent some Services from functioning correctly. Blocking Cookies may also not completely prevent information sharing with third parties like our advertising partners.

How We Disclose Personal Information

In certain situations, we may disclose your personal information to third parties for contract performance, legitimate purposes, and other reasons described in this Privacy Policy, including:

  • With vendors or third parties performing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide services and advertising. They will use your data according to their own privacy policies.

  • When you authorize us, request us, or otherwise permit us to disclose data to third parties, for example, to deliver products or through your use of social media widgets or login integrations, with your consent.

  • With affiliates or within our corporate group, in our legitimate interests to operate a successful business.

  • In connection with a business transaction (such as a merger or bankruptcy), to comply with legal obligations, enforce service terms, or protect or defend the Services, our rights, and the rights of users or others.

We disclose the following categories of personal and sensitive personal information for the purposes outlined in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Category Categories of Recipients
Identification data, including basic contact, order, and account information Vendors and third parties performing services (e.g., ISPs, payment processors, fulfillment partners, customer support, data analysis providers)
Commercial information like order details, shopping, and customer support Business and marketing partners
Internet or similar network activity, such as usage data Affiliates
Geolocation data such as IP address-determined location

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

With your consent, we share personal information for advertising and marketing.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. If you follow links to sites not affiliated with or operated by us, you should review their privacy and security policies and terms. We are not responsible for the privacy, security, or accuracy of third-party sites. Information shared in public or semi-public areas, including social media, may be visible to other users without restriction on its use by us or others. Links do not imply endorsement unless stated in the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect data from children. If you are a parent or guardian of a child who has provided us with data, please contact us to request deletion.

As of this Privacy Policy's effective date, we do not knowingly “sell” or “share” data from individuals under 16, as defined by applicable law.

Data Security and Retention

No security measure is perfect or impenetrable, and we cannot guarantee absolute security. Data sent to us may not be secure in transit. We advise against using unsecure channels for sensitive information.

Data retention depends on factors like account maintenance, service delivery, legal compliance, dispute resolution, or fulfilling agreements and policies.

Your Rights

Depending on your location, you may have rights concerning your data, such as:

  • Right to access/know

  • Right to deletion

  • Right to correction

  • Right to portability

  • Right to opt out of sale, sharing, or targeted advertising

  • Right to restrict processing

  • Right to withdraw consent

  • Right to appeal

  • Right to manage communication preferences

You can exercise your rights on the Site or by contacting us.

We do not discriminate against rights requests. We may verify your identity before fulfilling requests. You may appoint an authorized agent to act on your behalf with proof of authorization. We will respond as required by law.

Complaints

If you have complaints about how we process your data, contact us. If unsatisfied with our response, you may have the right to appeal or lodge a complaint with your local data protection authority. For the EEA, a list of authorities is available.

International Users

Your data may be transferred, stored, and processed outside your country, including by staff and third parties.

For transfers outside Europe, we rely on recognized mechanisms like the European Commission's Standard Contractual Clauses or equivalent UK-approved agreements unless transferring to a country with adequate protection.

Unless stated otherwise, we are the data controller.

 

CONTACT

Company name: B&E DROP LLP

Chamber of Commerce number: OC456050

Trade name: LUVANELLE

Customer service email: support@luvanelle.com

Company address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom